Korea

Korea is characterized by a colourful mix of tradition and modernity. Centuries-old culture is not only reflected in aspects of everyday life, numerous historical sites and palaces also showcase the richness of Korean history. The most modern forms of Korean culture, such as K-pop, K-drama and K-beauty, are also becoming increasingly popular in Europe. Luxury travelers can immerse themselves in the country's culture through various experiences. In the studio of artist Kim Sy-young, visitors can make ceramics together with the master in a private workshop or learn how to make the popular rice wine Makgeolli in the traditional pub Yunjudang.

Art lovers will also get their money's worth with private galleries, art museums and events such as Frieze Seoul or the biennials in Busan and Gwangju. Korea is also ideal for a relaxing wellness vacation. A relaxation highlight is the Healience Seon Maeul Healing Resort, which is also known as a Zen village. There you can enjoy relaxing walks, yoga or meditation and a carbon spa. And if you simply want to relax with a cup of tea, you can have your own personal healing tea served at Tea Therapy in Seoul. The dream island of Jeju with its picturesque beaches, Hallasan National Park and impressive lava cave system is a particularly good place to relax. The elegant W Marriott Jeju, designed by renowned architect Bill Bensley, is also located here. Other hotel jewels can be found in the Korean capital of Seoul, such as the Conrad Seoul, which offers first-class service as part of the renowned Hilton brand.