Christiane Holzbog / Expert for luxury travel COO, Finest Luxury
What does New Luxury Travel mean for me personally?
For me personally, "new luxury when traveling" means even more privacy, more flexible cancellation conditions, security and trust in my service partner (100% responsiveness and availability - no switched-off telephones...no hours on hold...).
What extraordinary and luxurious experiences do customers expect in the future?
My feeling is that this crisis has also grounded many (luxury) customers a little and the desire for very personal experiences with loved ones is very high. For example, we received a request to organize a hiking trip in Germany for a client (including family and teenage kids). They were looking for special means of transportation (in addition to accommodation) to complement the walking - for example, a carriage, canoe, houseboat or hot air balloon. Of course, it is not possible to plan a trip like this on an all-inclusive basis or with commission agreements (guesthouses, canoes...). Therefore, we charged a consulting fee and passed on the services 1:1. I think that people are more willing to pay for professional advice and support than they were before the crisis. I see an opportunity for travel agents to introduce consultancy fees as a matter of principle, and I think this is long overdue. I think that a personal travel concierge is a luxury that more customers will be able to afford in the future.
How will booking behavior change, which trends will be set, which will be dispensed with?--
Bookings will be made at shorter notice, cancelable rates will be requested and more business bookings will be made on short and medium-haul routes.
Private villas with service or connected to a resort will attract new customers. Unfortunately, the cruise industry will lose a few customers for the time being. Privacy, plenty of space, private pools - these are the buzzwords of this season.
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