Maike Tornquist, DERPART Dream Trips
What does new luxury mean to me personally when I travel?
Freedom; vastness; just being; feeling; grounding yourself
Focus: closeness to nature; being in nature & immersing myself in it; reflection; less is more
What extraordinary and luxurious experiences do customers expect in the future?
Reconnect with nature, travel with purpose, new luxury: fewer golden taps, more experiences; understanding travel as a path to something, closeness to nature, complete deceleration; social sustainability (incorporating projects into travel); conservation as part of the vacation; learning new things, experiencing encounters & exchanges in the vacation destination as enrichment.
How will booking behavior change, which trends will be set, which will be dispensed with?
Family time will become more important; longer stays in one place; fewer city breaks; less faster/further/higher; no mass tourism destinations; boutique hotels rather than bunkers, difficult for hotel chains whose properties are the same everywhere; avoidance of overtourism destinations; demand for private villas will increase; travel must have value again; relaxing on vacation is no longer enough; sustainability as a status symbol when choosing a vacation; search for destinations that influencers have not yet discovered; the focus is not always on destinations, but on travel experiences; new requirements for hotels, as they only take center stage if they are part of the vacation experience and as such are unique
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