Ships we are looking forward to in 2018:
Part 9 - the Viking Orion
The ways of the Lord are often unfathomable - so they say. But so are the decisions of many a marketing expert - or so I claim. Or can someone explain to me why Raider was called Twix for years, then Raider again for a while and then Twix again today? Or why Lufthansa is doing away with its iconic "fried egg" logo in future and will instead be flying in interchangeable blue and white?
No less surprising: why a luxury shipping company like Viking, which has its headquarters in Bern, markets its truly magnificent ocean-going ships exclusively in the USA and England? The Swiss luxury liners, designed for a maximum of 930 passengers, would be predestined for pampered passengers from German-speaking countries! What characterizes the Viking-Star, -Sea, -Sky, -Sun and, from June this year, the identical Viking-Orion? An elegant ambience in a minimalist Scandinavian design, top gastronomy, long port stays with one excursion included per destination as well as free WiFi and a comprehensive spa offer.
Sounds great? Then take a look at www.vikingcruises.com- and book there too if you like it. Your local travel agency won't have Viking Ocean Cruises in its program...
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