Hofmann's recommendations

Air France - more comfort on long-haul routes

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700394

Air France, one of the world's most traditional airlines, which celebrates its 80th anniversary on October 7, 2013, is under pressure.
celebrates its 80th anniversary on October 7, 2013, is under pressure. The
company is implementing a massive cost-cutting program to return to the profit zone.
to fly again. All investments have been stopped, "we are only investing in our
"Best & Beyond" is the flagship project, an investment of
flagship project, an investment of over 500 million euros in the new
new product range," says Bruno Matheu, Chief Officer Longhaul Passenger Activity
Activity at Air France.

After all, Air France has faced enormous competition in recent years
competitors who are also strong in terms of service and quality.
quality. Be it airlines from the Gulf States or Turkish Airlines.
"Our image is good. That's why the expectations of our passengers
are very high and we have to fulfill them",
Alexandre de Juniac, Chairman and CEO of Air France KLM, explains unequivocally
France KLM to Hofmann's recommendations in Paris.

There, on September 24, Air France presented its new offers in Economy and
Economy and Premium Economy class. This is only the first chapter in the
product upgrade for all Air France passengers: 2014 will also see the introduction of
new services will also be introduced in Business and La Première class in 2014. The
The first flight with the new Air France cabins will take place in summer 2014.
44 Boeing 777s in the long-haul fleet will gradually be equipped with the new
seats and in-flight entertainment systems and the conversion is to be
be completed by the beginning of 2016.

In economy class, there is a completely new seat with more legroom, new
legroom, new seat cushions, softer headrests and larger folding tables.
folding tables. The entire ergonomics have also been revised. Furthermore
there are new features such as a power socket and headphone holders. In
Premium Economy class, which was introduced in 2009 and already generates eight
already accounts for eight percent of total long-haul sales, the offering has been
thanks to even more comfortable seats and multi-adjustable footrests.
adjustable footrests.

In terms of entertainment, the program selection has been made more intuitive. The
large HD screens with touchscreen will then be available to all guests.
be available to all guests. Over 1000 hours of music, films, TV series and other programs on
programs are available on request. The catering offer was also upgraded as of 1.
September 2013: a second, hot menu for flights lasting at least eight hours.
of at least eight hours. A new range of confectionery and
ice cream range also provides variety. In addition, champagne
will be served on board in all classes. The new menu selection is presented in
ecologically designed tableware, created by Catalan designer Eugeni Quitllet.
designer Eugeni Quitllet. Families and children in particular are also the
focus of attention. The organically grown products are tailored to the tastes
toddlers' and young guests' tastes, served on new tableware
new tableware and there are also new toys.

Another priority of "Best & Beyond" is attention. 19.000
employees will receive additional training to further intensify the hospitality
passengers even more.

Despite the new product, Air France will not be increasing fares, as
increased, as is expressly emphasized. Any increases in fuel
fuel costs and the resulting surcharges are, however, excluded.
excluded.

Kurt Hofmann

Air France - more comfort on long-haul routes

Kurt Hofmann

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