The new image of Iberia
The conditions could not have been better. The weather showed itself from
its most beautiful, sunny side at Madrid Barajas Airport. And the
mood among the Iberia board, the political representatives and even King
even King Juan Carlos I, who sent his congratulations on a new Iberia via video message.
Iberia via video message, was truly excellent.
As a reminder, in the last four years Spain and its national airline
national airline Iberia went through a valley of tears. But the enormous
restructuring measures are now having an effect.
And the best way to see them is in the form of a brand new Airbus A330-300 in
in the airline's new, fresh colors. Not only that: on board in the
new Business Class, there are beds that can be transformed into
convertible seats and, of course, state-of-the-art in-flight entertainment. But
Economy Class also demonstrates enormously positive seat pitch,
individual screens for in-flight entertainment are of course available on-demand.
available on-demand. The cabin colors create an elegant and pleasant atmosphere.
atmosphere. Preparations are made for Internet on board.
"Today is a symbolic day for us. I believe that the worst for
Iberia is over. But now we have to prove that we are in a strong position for the
strong for the future. There will only be growth if we see the
ideal opportunity to do so," explains Antonio Vazquez, President of
Iberia to Connoisseur Circle in Madrid.
In any case, as we got the impression during our site visit and the really successful
event, Iberia is a different airline today than it was a few years ago.
a few years ago. "We have flexibility again, combined with
sustainable discipline and we will pay attention to our earnings. Iberia
is now a wonderful platform for the passenger," says Vazquez.
Iberia also offers a very nice terminal at its Madrid hub,
T4, which impresses above all with a lot of space. The specialty of
Iberia's specialty is its strong network to Latin America.
Indeed. A new wind is blowing at Iberia. During our trip, for example
flight attendants, ground staff and in the lounges,
friendly atmosphere prevailed throughout - there was a lot of smiling. After
hard times, Iberia has good reason to do so. It is to be hoped that
the new Iberia will share its new image with the world.
















































